Does your organization have a strategy that aligns with your customers’ purchasing journey? Do you know where and when your customers are exposed to your brand?
In line with the changes in branding processes, the customer experience must be reinvented, integrating digital analytics and automation tools.
Now Branding, a division of the Signature-IT group, has specialized for over 20 years in branding, planning, and designing customer experiences across all channels. Now’s branding experts accompany leading companies and brands in the Israeli and international markets on a focused and effective journey to acquire customers and improve sales.
Our guiding principles:
- Real Time
In a dynamic world, insights can be obtained in real-time, allowing for precise messaging and engagement at any moment. - Global
Reaching a focused audience in the global market with a verbal and visual message that drives action. - Fresh & Relevant
A simple, sharp message on the right platform, at the right time, and to the relevant target audience.
Our Approach
We, all of us, as individual consumers or as customers within an organizational or business framework, don’t just buy a product or service; rather, we expect an enjoyable, efficient, and convenient process – we expect a buying experience.
The purchasing process begins with creating awareness of a product, service, or brand, moves through education, and culminates in conversion. Throughout this process, we encounter the business or organization at various touchpoints and across different channels.
We go through a journey – a customer journey.
A customer journey is defined as the path a customer takes to complete the desired conversion action. The data and information about the products or services must be synchronized and consistent at every stage of the customer journey and across all channels to ensure a complete and seamless customer experience. Retailers, business owners, companies, and organizations understand that people don’t buy simply because a product or brand name is placed in front of them. The more relevant information a customer is exposed to at each touchpoint and at each stage of the journey, the higher the conversion rate will be.
We operate according to these principles and enable our clients to create living and relevant brands. Through the methodology we have developed over the years, we will assist in driving action and moving from exposure to conversion. We will characterize the customer journey, develop the brand language, and refine the messages according to target audiences, time, and place at the various customer touchpoints with the organization.
Creative A vision drives the brand. We will refine messages, develop ideas, and create smart, dynamic, and unique branding.
Customer Connected Your customers are connected; are you connected to them? We will characterize your customer journey, identify their touchpoints with the brand, and create new meeting points.
Smart Analytics We will integrate analytics tools and automated processes to focus the strategy and monitor the brand.